ABOUT US

Our designer collection is created by real life fashion fairy godmothers Emily & Michelle here to make your dress up dreams come true. We want to cater for curvy bodies, your unique shape and size.

Collection designer Emily Luvara is inspired by her rich Italian heritage and the beautiful shapes and sizes of the Novella customer. 

Emily has 15-years of experience designing for Melbourne and international fashion labels and has poured all of that knowledge and passion into the Novella collection. 

Co-founder Michelle brings with her a long lasting relationships built with manufacturers with a side of taste and wisdom after working with Australian brands for over 20 years. 

Together, they arch the gap between the magic and maths of Fashion.

The focus is on fun prints, flaunting all shapes and sizes and quality customer service.

The fabrics and cuts we choose are with your beautiful shape in mind. We want everyone to feel like a goddess, every day. The size ranges up to size 22 and most of our outfits are fully lined with the most luxurious stretchy knit fabric.

These are dress-ups for adults. We want you to feel EXTRA every day. The Queen of your domain. Like you’ve been on a wild night out – but without the hangover! Luscious in your lounge. Ready to slay every day.

In Novella, you can be your best self and get ready for the compliments to flow.